By Katie Gill
Happy New Year, everyone!
With 2017 officially here, we thought it would be a good time to reflect on what Animal School has accomplished since its inception this summer and what we have to look forward to.
First off, on Sunday, January 15,we will be at the Mendon Ponds Winterfest from 11 a.m. to 3 p.m. Inola the arctic fox will be there representing us as well as Braddock Bay Raptor Research. If you recall, we did a video series called “Bird Eye’s View” this summer with BBRR, which you can find here: https://www.youtube.com/watch?v=kfVO60UBicM&t=2s&list=PLI0kQykroXfLe8_JT_YK8VEwcllHwZY-_&index=15. Mendon Ponds Winterfest is a family-friendly event open to the public, so we hope to see you there!
Now, regarding our past year: Animal School, in its current form, took place after Nick asked me to design a brochure to help him promote his educational wildlife mascot program. I ended up coming with him to the 2016 Brighton Eco Fest, since we had done a fair amount of sales and marketing work together already and, having been in a relationship for the better part of a decade, already had a shorthand with one another.
At Eco Fest, we caught the eye of Robert, from Impact Earth, Inc., who invited us to tour with his group at the Pittsford, Churchville, Lakeside (Charlotte) and Macedon Farmers Markets. We even crashed the Brighton Farmers Market a few times. During this period, we received useful insight from the public about building our program to include more interactive elements and appealing to people of all ages. Hence, we began our fun animal facts and grew our social media presence to include Facebook, Twitter, Instagram, this blog and YouTube.
In the summer we were invited to the Rochester Pride Fest with the Wildlife Educators Coalition. Nick and I both got to be part of the parade, which was the biggest, most fun parade either of us has ever experienced. Everyone was so nice and supportive of one another, I genuinely can’t think of a better festival I’ve been to in Rochester.We also went with WEC to the Geneseo Summer Festival and did an event with Cool Kids! in Brockport, NY, our old college town.
We transitioned into the fall with the Walworth Harvest Moon Festival, where we had a coloring station set up for kids so they could draw while learning about the various types of foxes that exist in North America. And yes, I did draw and color those foxes on the display board. I hope to do a display of kestrels at some point in the future.
Those are all the big and successful events I can think of. We tried to do a Turtles Around Town feature, which was like an interactive Where’s Waldo? and conveniently coincided with the release of Pokémon Go! Unfortunately, it did not receive enough engagement to warrant its continuation, especially considering the amount of work it took to find new locations each week and the cost of driving around to scout out locations.
Moreover, we did a series of videos entitled Vulpinology, in which our fox characters, Swift and Inola, talked about different species of foxes, as well as the latest news surrounding them. Again, costs and time spent for these videos deterred us from producing more, especially since the audio quality was not up to our standards — a result of our lack of equipment — and it was too difficult for me to film for hours with my back injury. We were going to start a Fairy Tale Fallacies feature as well, the first video of which I accidentally deleted, in which we discussed popular fairy tales and the misinformation, misconceptions and myths they spread about wildlife. However, that has also been put on the back burner. Most recently, Nick started an Ask Howler vlog, where people can ask our resident talking wolf questions about wolves and wildlife. So far, it has had a decent reception.
At the end of November, Nick received a Rudolph costume from an old friend, and we got to take the red-nosed reindeer to the East Rochester Christmas Festival, Uno Chicago Grill in Victor, Lift Bridge Book Shop in Brockport and, perhaps most importantly, the CURE Childhood Cancer Association‘s Holiday Party, where he was a surprise hit.
Furthermore, our Fun Animal Facts are now organized by a weekly theme. I would like to do a series of drawing videos based off of the parody story of Goldilocks and the Three Bears I wrote back in 6th grade, and perhaps one of the nonfiction deer story I co-wrote in 1st grade. Likewise, we are planning to get a new coyote mascot, since the one Nick has is cheap and doesn’t work or fit well. We are also crafting a vulture, horse and probably something else that escapes me.
Nick has also been interviewed by Elope, Inc., the designers of several of our mascots’ heads, and The Mascot Diaries, so those are two things we are eager to share with our audience!
Additionally, we still desire a Patreon account to get paid for our work, but need to find a way to reward the patrons for their ongoing support other than just thanking them in videos and blog posts and continuing our Fun Animal Facts. I have ideas, but they still need to be refined. For example, we want to have patrons come up with ideas for videos and Fun Animal Facts themes, but there are some unsavory characters on the Internet who we want to keep from poisoning our family-friendly program, so I need to keep our guidelines for suggestions strict and precise.
We are continually toying with Animal School’s voice, too. We want what we write and say to appeal to people of all ages, though each project we work on feels inherently geared towards a certain age group. Then again, kids are so smart with their insights and breadth of knowledge, they often make us feel like the children! So we are constantly tinkering with our writings and videos so they are accessible to everyone.
Finally, thank you to everyone who has supported us on this journey. Your help and encouragement has been instrumental to our success.
Until next time: stay wild, friends.